Sept. 1 – On this day in Montana
history in 1953 newspapers used large headlines to warn “Every Highway will be
Passable but Dangerous Over Labor Day.” The public service ad campaign noted
that 290 people were being killed and more than 13,600 injured nationally on an
average weekend. That number jumped significantly on Labor Day, and newspapers
warned “Slow Down! The Life You Save May be Your Own.”
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