Wednesday, April 6, 2016

April 6 – On this day in Montana History in 1951 the big news in Billings was the grand opening of the new Dairy Queen “A Brand New Product.” The company was trying out some new marketing gimmicks and offered “curb service” after 6 p.m. The slogan back then was “The cone with the curl on top.” You could get “hamburgers to eat in your car” for 35 cents.

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